Step 2: Familiarize Yourself With Your New Industry
In order to land that good job back in your home district, you first need to understand the ins and outs of the non-Washington economic system. Unlike Washington's easy-to-understand system of leveraging raw unbridled rulemaking and police power to extract tribute from fearful and/or favor-seeking constituents, non-Washington industries are largely based on the production of "goods" or "services." It sounds complicated, but the basic idea boils down to making things or doing things that other people will pay for. The complicated part is to remember that they must pay for them voluntarily.
For example, let's consider a hypothetical barber, and let's call him 'Joe.' Joe does something - namely, he cuts people's hair. The people whose hair Joe cuts enter his barbershop voluntarily, and pay him for his service, also voluntarily. Why? Probably because they desired a haircut, or possibly because they enjoy his amusing patter and racy magazine selection. The important thing to remember is that they paid for the haircuts voluntarily. Obviously, with his sharp implements and razors, once a customer is in his chair Joe could threaten to stab him or slit his throat unless he forks over his wallet and jewelry. Unfortunately, this would probably reduce the number of customers coming to Joe's barbershop.
As a former member of Congress the challenge for you is to identify those things you can make, or things you can do, and target employers accordingly. List them in the spaces below.
Things I can make*: __________________________________________________ __________________
Things I can do*: __________________________________________________ _____________________
*remember, list only those things that people will pay for voluntarily
Are you finished? If your space is blank, don't worry. This is true of most Capitol Hill professionals. There are ways you can gain these skills which we will cover in Step 3.
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